WE HELP COMPANIES CREATE EXTRAORDINARY EXPERIENCES

Meet our Team

Jenia Espe, MBA

Jenia Espe, MBA

Co-Founder & Chief Design Thinker

My interest in bringing empathy and customer perspective into the business world came early in my life when I was growing up in Moscow. Russians like my grandfather built spaceships and other great things, but the art and science of simple product/service design was virtually non-existent (except for the spaceships; those are pretty amazing.) My early interactions with a customer-unfriendly system fuels my passion to create extraordinary experiences for others.

I have over 15 years of practice in the financial services industry, where I served as a market strategist and customer experience expert. I am also a Certified Professional Coach specializing in change and transition management. Although I am still unable to build any kind of a spaceship (that gene did not get passed down to me from my Russian grandfather), I can help you grow your business through innovative and unique customer experiences.

Tara Schwegler, PhD

Tara Schwegler, PhD

Co-Founder and Master of Big Ideas

I am a cultural anthropologist with a passion for understanding patterns in human behavior. I seek to discover why people do what they do, especially since they don’t always do what they say!

At RedSquared Consulting, I have the opportunity to apply my ethnographic expertise to help our clients understand their customers’ needs, behaviors, and motivations. Prior to RedSquared, I was an experience design strategist at a Fortune 200 company and an Assistant Professor at the University of Chicago, where I also earned my PhD in anthropology. I love to write, to teach, and to inspire, and I have published widely in peer-reviewed journals and books. When I am not championing the needs of customers, you’ll probably find me either researching or getting ready for my next great trip.

Alan Wagner‑Krankel

Alan Wagner‑Krankel

Creative Technologist

My path has involved computer systems for domains as varied as military logistics, electrical power, medical imaging, and financial services.  Along the way, my resume has accumulated the usual alphabet soup of programming tools (one of them even became my nickname).

In each space, my work has had a common theme: take something complicated, and find a way to make it simpler. That was true for systems used by other programmers or user interfaces for novices.  Always, the goal is the same: find out what the customer needs, and simplify, simplify, simplify.

More recently, I’ve done some cryptography-based development, and have been studying the many trade-offs made between security and usability.  That study has involved testing the patience of friends and co-workers as we experiment with various schemes for passwords and system security.  It’s an interesting new domain here at RedSquared, but the basic approach is unchanged:  simplify, simplify, simplify.