Last week we heard a story on the radio how IKEA was doing research – no, not about the furniture, but about what defines the American Dream. It happens that Americans care more about quality of life than accumulating possessions, and the American dream is more about experiences than owning things. This is a profound […]
About Jenia V. Espe
This author has yet to write their bio.Meanwhile lets just say that we are proud Jenia V. Espe contributed a whooping 4 entries.
Entries by Jenia V. Espe
Your business must innovate and change to survive. Leaders rightly look to innovation and creativity as key sources of differentiation and competitive advantage. An all-too-common myth about innovation is that brilliant ideas leap fully formed from the minds of geniuses. The reality is that most innovations are the product of structured approaches and tested methodologies. […]
Last time we left you in suspense as Tara and I were visiting the home of a millennial family. Through our work during the past year, we have learned that Millennials and Generation Xers aren’t as different as you might think!
On a damp November morning, we pull up to a townhouse in Silver Spring, Maryland, double-checking the address to make sure we have the right house. We huddle on the small porch amidst the damp leaves until our research participant, Chris, opens the door. Before Chris can say hello, a giant black Labrador rushes to […]
All Rights Reserved