Great Customer Experiences

Happen to Those Who Put People at The Center of Their Business

Our customer experience consulting team will help your customer experience efforts with strategies based on real research and human behavior.

This is What We Do

Qualitative Customer Research

Extraordinary customer experiences start with understanding. Our customer experience consulting team sorts through the data to figure out what’s really going on with your customers. What they think, want, and do. We help you discover the real people behind the numbers and what really matters to your customers and employees.


  • Segmentation Studies
  • Customer Pain Points & Needs
  • Customer Co-Creation
  • Customer/Employee Personas
  • Contextual Interviews
  • Focus Groups
  • Idea/Concept Testing

Why clients call us:

  • Segmentation Studies
  • Customer Pain Points & Needs
  • Customer Co-Creation
  • Customer/Employee Personas
  • Contextual Interviews
  • Focus Groups
  • Idea/Concept Testing
tara red2

Customer Research helps you to:

  • Create the right products/services for Millennials and Generation Z.
  • Understand your customers’ wants and needs
  • Identify the target audience for specific experiences
  • Develop customer and employee personas

How to design products for Millennials?

Strategy and Roadmaps

A strategy isn’t useful if it gets tucked away in a file cabinet. RedSquared Consulting knows how to drive change and get results quickly. We’ve worked with businesses, government entities, and non-profits of all types. Strategy and research should drive tactics, not the other way around. We start with uncovering the customer insights and then putting them into actionable strategies and project roadmaps.


  • Customer Journey Maps
  • Customer Experience Audits
  • Future State Customer Experience
  • Customer Stories
  • Service Blueprints
  • Service Design Roadmaps

Why clients call us:

  • Raise the level of customer and employee engagement
  • Help them to understand their customers using the data they have
  • They want to improve the NPS and other key CX metrics
redsquared team jenia and tara

Why strategy matters:

  • Leverage existing data to better understand your customers.
  • Build experiences around key events.
  • Inspire ideas for improving NPS and other key CX metrics.
  • Enable you to tell your customer experience story to the organization.

Develop and implement a customer-centric strategy?

Training and Workshops

We know that your organization is constantly trying to innovate and change. The myth of innovation is that brilliant ideas leap fully formed from the minds of geniuses. The reality is that most innovations come from applying a structured approach and tested methodologies. By working with us, you will use your creative and innovative mind to develop customer experiences.

We create customized workshops & training to solve specific business and organizational problems.

Change Culture:

  • Transformation Plans
  • How to Manage Change
  • Employee Engagement Strategies
  • Leadership Facilitation
  • Customized Innovation Programs

Why clients call us:

  • Need assistance with developing a customer-centric culture in their organization
  • They need to solve customer experience pain points using a different approach
  • Want to ignite the spark of innovation inside their company

Think Differently Training:

  • Introduction to Design Thinking: a half-day class.
  • “Think and Lead Differently” class: one to three day customized course for your teams.
  • Design Thinking ideation and facilitation sessions to solve a particular business problem.

What will you learn?

  • What Design Thinking is and how can it help your organization.
  • How to empower employees to take initiative and solve problems.
  • How can to solve problems from a different perspective.

How to jump-start innovation and creative problem-solving

Topics we love to speak about

RedSquared Consulting is a team of accomplished and engaging speakers who have presented to a variety of audiences. We are available for keynotes, conference presentations, Board updates, and educational workshops. We can customize topics upon request.

  • Introduction to Design Thinking
  • Customer Experience: What, How, and Why Do it Now
  • Design Thinking Training for Your Organization
  • Debunking the Myths of Millennials
  • Storytelling for Data Analysts
  • Closing the Gap: Women and Leadership in the Knowledge economy
  • The Imposter Syndrome and How to Overcome it
  • How to Own Your Achievements & Tell Your Story

Why Work with Us?

We are experts in customer experience consulting and know-how to put theory into practice. With a focus on results, we have a successful track record. This is what makes us stand out:

Expertise: We have specialized expertise in anthropology, design, strategy, project management, and executive coaching–all with proven results across industries.


Results: We are not just consultants; we are successful practitioners who know how to move the dial and drive change. We have helped many companies make the transition to customer-centricity, and we can do the same for you. We won’t leave you hanging with a strategy that can’t be executed.


Method: Our method bring together the best of all worlds: the rigor of the social sciences, the sensibility of the business world, and the creativity of art and design.


Customized Approach: You will get customized deliverables, not cookie-cutter frameworks.

Every project is unique and requires a fresh perspective. We don’t recycle frameworks from previous clients. You can count on custom deliverables and undivided attention. When you hire us, we will develop a plan based on your needs, and we are willing and able to adapt as we move through the process.

What Our Clients Are Saying

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    DOWNLOAD Our “Eight Hard-Learned Lessons of Customer Experience” Paper